People For The Ethical Treatment of Animals

PETA IN ACTION

A man reading a leaflet with a woman encased in plastic superimposed next to him
PETA Supporters Revealed the ‘Naked Truth’ Over Whole Foods’ Misleading Meat Labels

In Denver, nearly nude PETA supporters covered in “blood” lying on giant meat trays wrapped in cellophane—complete with spoof “humane” labels—took aim at the bogus certification scheme used to market the flesh of animals and dupe kind consumers into paying more for the same old cruelty.

A woman in a snake costume
It’s the Year of the Snake! Who Will You Be?

During the busiest shopping period before the Lunar New Year, a PETA Asia supporter dressed up as a 6-meter-long snake thrashed around outside Gucci’s flagship store in China with a sign declaring, “Gucci: Killing Snakes Brings Bad Luck.”

Charli XC Cow high-fiving a passerby
‘Are You Wearing My Mom?’ PETA’s AI-Powered Calf Robot Hits Miami

BRAT summer is over—but PETA’s AI-powered robot calf, Charli XC Cow, is calling for compassion ‘365’ days of the year. Shoppers hoping to snag some post-holiday deals were in for a sci-fi spectacle when the cow-borg asked those wearing leather, “Are you wearing my mother?”

PETA volunteer leafletting at the event
Giant ‘Mouse’ Tails Trump Administration at the Presidential Inaugural Ball

From the “Make America Great Again” Victory Rally to the president’s inauguration to the 2025 presidential inaugural ball, PETA’s “mouse” is confronting attendees and passersby with an alarming announcement: “NIH Wasted $23 Billion on Animal Tests Last Year!”

Before and after for rescued puppies
An Eleventh Hour Rescue! Natalie and Her Puppies Saved from Freezing

As dangerously low temperatures raged across the eastern U.S., PETA fieldworkers found homeless dog Natalie out in the cold. The new mom led them to her litter of newborn puppies who were at risk of freezing to death.

PETA volunteer donating items to LA fire department
Compassion Smolders: PETA Rallies for LA Fire Relief

Amid one of California’s most devastating wildfires in history, PETA delivered vegan supplies to local heroes battling the blaze.

Photo of a cow alongside letters and cow burp machine
Knock Knock! Who Brought the Bovine Burps to Your Doorstep?

After PETA’s investigators exposed a Connecticut dairy farm for confining thousands of cows on concrete, local media received packages containing burp machines as a reminder that exploiting cows for their dairy and manure is just plain cruel.

A group of people holding signs in front of PetSmart
PETA Supporters Swarm PetSmart After Suffering, Death Exposed

“Don’t Buy While Animals Die!” That’s the message a group of PETA supporters sent outside of a PetSmart store in Dayton, Ohio following the release of damning video footage provided to PETA showing bearded dragons shaking and twitching uncontrollably as a result of a suspected virus and suffering with severed limbs and tails.

Group photo from the Free Corky run
150-Mile ‘Run for Corky’s Freedom’ Pushes for Orca’s Release from SeaWorld

To demand that SeaWorld release Corky—the longest-held captive orca in the world—into a seaside sanctuary, a pack of PETA supporters spent an entire weekend running from Los Angeles to SeaWorld’s home turf of San Diego.

Demonstrator at a mock-up takeaway table
Chicken or Kingfisher? PETA U.K. Points Out There’s No Difference

PETA U.K. supporters dished out a full menu of “bird-based dishes” in the home of one of the densest concentrations of intensive chicken farms in Europe.

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