Wash Your Mouth Out, Whoopi! PETA Sends Soap to ‘The View’ Host for Demeaning ‘Pigs’ Comment

For Immediate Release:
November 14, 2024

Contact:
Nicole Perreira 202-483-7382

Norfolk, Va.

Words matter! In response to Whoopi Goldberg trying to insult grocery store owners by calling them “pigs” on The View, PETA is sending Goldberg a bar of “Wash Your Mouth Out” soap. PETA hopes to impart on The View host that words carry power and just as sexist and racist words have been removed from old songs, sayings, and fairy tales and are frowned upon in everyday language, bagging outdated, anti-animal language is a first step in understanding that animals are individuals who experience joy, pain, love, and grief.

“Unlike humans, pigs don’t gouge prices, start wars, or trample on each other’s rights, so who are we to use them as an insult?” asks PETA Senior Vice President Lisa Lange. “Changing how we speak about other species can change how our society views them, and PETA is calling on Whoopi Goldberg to adopt compassionate language that reflects today’s understanding that every animal is someone.”

Pigs sleep together in “pig piles” with their closest friends, enjoy listening to music, and experience a full range of emotions. Yet millions of these animals lead short, miserable lives in the U.S. meat industry, where they’re subjected to extreme crowding, routine mutilations without pain relief, a terrifying trip to the slaughterhouse, and a violent, painful death. To help foster empathy for these animals, PETA recommends using specific language instead of calling people “pigs”: Words like “greedy,” “repulsive,” and “dirty” can get the message across without insulting other animals.

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.

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