Victory! Claire’s Confirms That It Will No Longer Buy Feathers Following Push From PETA

For Immediate Release:
July 25, 2024

Contact:
Moira Colley 202-483-7382

After learning from PETA about the cruel ways birds are raised and killed for their feathers, fashion and accessories retailer Claire’s pledged to the group that it will no longer buy feathers for its products.

“Behind every feather accessory was an individual who lived in filth and didn’t want to die for a boa or a hair clip,” says PETA Executive Vice President Tracy Reiman. “PETA applauds Claire’s compassionate decision to get feathers off its shelves and urges Forever 21 to follow suit.”

Feathers used for fashion are torn by the fistful out of fully conscious, terrified birds or taken from ones killed for their flesh or skin. The feather industry helps prop up the meat industry, since a bird’s feathers can be sold at a much higher price per pound than their flesh. A PETA investigation into the largest ostrich-slaughter companies in the world revealed that workers forced frightened young birds into stalls where they were electrically stunned, then slit their throats in full view of their flockmates.

PETA—whose motto reads, in part, that “animals are not ours to wear”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow the group on X, Facebook, or Instagram.