Update: ‘Stop Eating Meat’ Ads Honor Drowned Calves
Billboard Urging Cow-Eaters to Take Responsibility for Preventable Deaths Is Now Up in Kansas City
For Immediate Release:
April 23, 2019
Contact:
Audrey Shircliff 202-483-7382
In the wake of the deaths of approximately 1 million calves who were killed in the flooding across the Midwest, PETA is running two “Go Vegan!” billboards in Kansas City this month featuring a photograph of a cow stranded in deep water alongside the words “Stop Eating Meat! They Die for Your Cruel and Dirty Habit.”
The billboard has been placed on U.S. Route 71 at E. 63rd Street, near Blenheim Square–Research Hospital, and another will go up this week on I-70 at E. Truman Road, near a Wendy’s and Belfonte Ice Cream & Dairy Foods Co.
“If this message of compassion inspires just one person to leave cows off their plate, then they won’t add to the millions of animals who experience a terrifying death every year, whether in a slaughterhouse or in a natural disaster,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard urges meat-eaters to listen to the flood of reasons why they should change their ways and embrace compassionate vegan eating.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. The group points out that, had these calves survived the flooding, they would have eventually faced a terrifying trip to the slaughterhouse, where workers would have shot them in the head with a captive-bolt gun, hung them up by one leg, and cut their throat—likely while they were still conscious and able to feel pain.
In addition to each sparing the lives of nearly 200 animals every year, people who go vegan reduce their risk of suffering from heart disease, diabetes, cancer, obesity, and numerous other health concerns.
PETA also plans to place the ad on a billboard in St. Louis. For more information, please visit PETA.org.
