Update: ‘I’m Me, Not Meat’ Billboard Now Up Near Site of Truck Crash

PETA Memorial Honors Cows Killed in Wreck, Encourages Everyone to Keep Animals out of Transport Trucks by Going Vegan

For Immediate Release:
June 20, 2018

Contact:
Brooke Rossi 202-483-7382

In honor of the 10 cows who died when a truck carrying them overturned on Interstate 75 near the Wade Green Road exit in Kennesaw on May 17, PETA has placed a billboard near the crash site showing a cow’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.” The ad is located on Interstate 75 N., just 0.2 miles south of Allgood Road N.E. in Marietta, and will be in place through July 15th.

“If this message of compassion inspires just one driver to go vegan, the 10 gentle cows who were killed won’t have died in vain,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard pays tribute to their too-short lives and encourages motorists to help prevent future suffering by keeping cows and all other animals off their plates.”

Before cows are loaded onto trucks bound for auctions and slaughterhouses, they’re often confined to cramped, filthy feedlots without protection from the elements or temperature extremes. Calves are torn away from their mothers within hours of birth and are castrated and branded without painkillers. At the slaughterhouse, workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, and cut their throats—often while they’re still conscious and able to feel pain.

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that on June 8, not even one month after the crash in Kennesaw, three cows died when a truck carrying them overturned in DeKalb County.

For more information, please visit PETA.org.