Turkey’s Poignant Thanksgiving Reminder: ‘I’m ME, Not MEAT’

New Billboard Urges People to Opt for Animal-Free Holiday Feast

For Immediate Release:
November 15, 2018

Contact:
Audrey Shircliff 202-483-7382

As families prepare to hit the road to head to their relatives’ homes for Thanksgiving dinner, PETA has placed a new billboard on Highway 515 on the way to Henderson showing a turkey’s face alongside the words “I’m ME, Not MEAT. See the Individual. Go Vegan.” The ad is part of a series of similar ones being placed in cities across the U.S. leading up to Thanksgiving, including inside airports in Rapid City, South Dakota, and Akron, Ohio, as well as on billboards in Denver, Minneapolis, Boston, Houston, and Fort Myers, Florida.

The Las Vegas billboard is located on Highway 515, just north of the Russell Road exit.

“We hope this billboard will inspire people to consider who turkeys really are—gentle young birds who don’t deserve to be strung upside down and slaughtered for a fleeting taste,” says PETA President Ingrid Newkirk. “PETA is calling on every kind soul to explore vegan dishes this Thanksgiving and celebrate life.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that at least 44 million turkeys are killed in the U.S. each year for Thanksgiving. In nature, turkeys are protective and loving parents as well as spirited explorers who can climb trees and run as fast as 25 mph. Turkeys in the wild can live up to 10 years, but those raised for food are normally slaughtered when they’re 5 months old. The young birds are hung by their feet from metal shackles and dragged through an electrified bath that can cause them to have full-body tremors. They’re often still conscious when their throats are slit and they’re dumped into scalding-hot water to remove their feathers.

PETA offers a free vegan starter kit (available here) full of recipes, tips, and more. For more information, please visit PETA.org.