PETA’s Naked Ads Featured at MoMA

For Immediate Release:
May 13, 2016

Contact:
Moira Colley 202-483-7382

Is fashion modern? So asks the Museum of Modern Art (MoMA) at its panel discussion next week with creative directors from Vogue, GQ, FIT, Nike—and PETA.

PETA Senior Vice President Dan Mathews will make the case that PETA’s “I’d Rather Go Naked Than Wear Fur” ads with Taraji P. Henson, P!nk, and other style icons are the modern equivalent of the fur trade’s “What Becomes a Legend Most?” Blackglama ads from the ’70s and ’80s, which featured mink-clad stars such as Liza Minnelli, Cher, and Brigitte Bardot—who ended up becoming animal advocates.

In an interview years later, Minnelli said: “What becomes a legend most? Death! That’s what you’re saying, sitting there in a fur coat. … But it didn’t occur to me then … and I would take it back in a second.”

PETA’s motto reads, in part, that “animals are not ours to wear,” and more information about the MoMA panel is available here.