PETA to Hijack Starbucks Customers by Giving Away Free Vegan Cold Brew in Surcharge War

For Immediate Release:
November 15, 2021

Contact:
Brooke Rossi 202-483-7382

Because Starbucks agrees that animal-friendly vegan milks are better for the planet but insists on charging extra for them, PETA protesters will be outside the chain’s location on Elysian Fields Avenue on Wednesday morning and throughout the week, getting would-be Starbucks customers to shun the company’s offerings and instead enjoy free nitro cold brew mochas made with creamy oat milk, generously donated by PETA Business Friend RISE Brewing Co. The action comes after nearly 150,000 PETA supporters asked Starbucks to end its vegan upcharge.

When:    Wednesday, November 17, 8–9 a.m.

Where:    Starbucks, 1001 Elysian Fields Ave., New Orleans

“Starbucks is counting its beans when it should be counting the number of customers it will lose if it doesn’t end the vegan milk upcharge soon,” says PETA Executive Vice President Tracy Reiman. “People who want to drink responsibly for the sake of animals or their own health or because they know that dairy farming is fueling the climate crisis are angry with the company for placing profits above ethics.”

PETA is also holding vegan coffee drink giveaways outside Starbucks locations in Loveland, Colorado; Omaha, Nebraska; Cincinnati; and several other cities.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview.

For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.