PETA Supporters to Bring ‘The Storm’ to Fortnite Milk Cup Over Dirty Dairy Sponsorship
For Immediate Release:
October 3, 2024
Contact:
Nicole Perreira 202-483-7382
L.A. Comic Con will be in for a battle royale on Saturday, as a group of PETA supporters cosplaying as Fortnite characters will converge outside The Milk Cup LAN Fortnite Championship—a tournament featuring 99 women gamers—to blast the event over its partnership with the cruel, environmentally destructive, and anti-female dairy industry. Bearing signs reading, “Fortnite’s Milk Cup: Using Women to Exploit Cows,” PETA’s squad will remind passersby that on dairy farms, newborn calves are torn away from their anguished mothers so that the milk meant to nourish them can be stolen and sold to humans—and hand out free loot bags to anyone who takes the group’s pledge to go vegan.
“Securing a victory royale for animals, the environment, and an individual’s own health is as simple as dumping dairy, which is chock-full of both cholesterol and cruelty,” says PETA Executive Vice President Tracy Reiman. “PETA encourages Fortnite players and people everywhere to help build a kinder world for all by leaving sensitive cows in peace and going vegan.”
Where: Outside the Los Angeles Convention Center, 1201 S. Figueroa St., Los Angeles
When: Saturday, October 5, 12 noon
What: In the dairy industry, cows are repeatedly forcibly inseminated (raped)—workers insert an arm into the cow’s rectum and a metal rod to deliver semen into her vagina. Newborn males are routinely slaughtered for veal, while female calves endure the same fate as their mothers until their bodies wear out from repeated pregnancies. Each person who goes vegan spares nearly 200 animals every year, dramatically shrinks their food-related carbon footprint, and slashes their risk of suffering from cancer, heart disease, strokes, diabetes, and obesity. PETA’s free vegan starter kit is filled with tips to help anyone looking to make the switch.
PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kitsfor people who need a lesson in kindness.
For more information, please visit PETA.org or follow the group on X, Facebook, or Instagram.
