PETA Ad Blitz Urges ‘Go Transit’ Commuters to End World Hunger By Going Vegan

Commuters Urged to Get on Track to Healthy Eating, Redirect Food Grown as Animal Feed to Feed Hungry Children Instead

For Immediate Release: August 26, 2013

Contact: Sophia Charchuk 202-483-7382

Toronto — If everyone in the world went vegan, there would be enough food to feed the world. So peta2—PETA’s youth division—is asking Toronto residents who use the GO Transit trains to get on board with the concept in a new ad blitz campaign. The poster shows a little girl and reads, “When You Eat Meat, She Doesn’t Eat. Make the Connection: Save Animals and People. Choose Vegan.” The ad points out that it takes up to 13 pounds of grain to produce just 1 pound of meat, grain that could go a long way toward feeding hungry people. Malnutrition currently affects about 870 million people worldwide and contributes to the deaths of more than 2.5 million children under the age of 5 every year. Choosing not to eat meat means choosing life for both humans and animals.

“Going vegan is a lifesaver, as animals are killed for meat, human beings can develop life-threatening diseases from eating it, and people are dying of starvation because of the inefficiency of producing it,” says peta2 Director Marta Holmberg. “Going vegan is the best thing that people can do for their health, for animals, and for the planet.”

In addition to the daily suffering of cows, pigs, chickens, and other animals raised and killed for food, the consumption of meat, eggs, and dairy products has been linked to heart disease, strokes, diabetes, obesity, and cancer. Also, feeding animals food that could go toward nourishing humans is responsible for the epidemic of world hunger. For example, using an acre of land to raise cattle for slaughter produces 20 pounds of meat. That same acre could provide 365 pounds of protein-rich soybeans, and 17 times more people could be saved from starvation. But 40 percent of corn and 67 percent of soy in the U.S. are fed to farmed animals. Who’s paying the price? Mostly children: Every 12 seconds, a child dies from a hunger-related illness.

For people who would like to go vegan, the ads also highlight a few delicious vegetarian recipes and provide links to veggierevolution.com, a local website with more than 100 vegan recipes, and veg.ca, a directory of vegetarian-friendly area restaurants and health-food stores. For a copy of the poster, please visit veggierevolution.com/poster. For more information, please visit peta2.com/Hunger.

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