Pamela Anderson Heats Up Valentine’s Day With New ‘Vegans Make Better Lovers’ Campaign

For Immediate Release:
February 7, 2022

Contact:
Robin Goist 202-483-7382

Pamela Anderson’s huge heart for animals has the Baywatch icon and PETA honorary director launching a new Valentine’s Day campaign that features her on a giant 3,400-square-foot billboard in New York’s Times Square and a huge 25-inch-wide limited-edition heart-shaped box of vegan chocolates in four melt-in-your-mouth flavors that shows a steamy boudoir photo of the beautiful blonde bombshell.

“I believe that having a big heart is the sexiest thing in the world,” says Pamela. “And a whopping 67% of people report a boost in bedroom performance after going vegan.”

Researchers have found that vegans are more empathetic than meat-eaters. That may be why vegans are a more intriguing romantic prospect—and why more people than ever are choosing to go vegan and spare the lives of nearly 200 animals a year, including cows on dairy farms, whose calves are taken away from them shortly after birth so that their milk can be sold for human consumption instead.

The limited-edition gift box includes 110 dark chocolates in cherry, lavender, raspberry, and green tea lemon flavors.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.