This New Minecraft Server Is … PETA-Themed?

Players Traverse Digital Paradise Free of Cruelty to Animals on PETA’s Custom-Built Server, Complete With Abandoned Slaughterhouse

For Immediate Release:
November 12, 2014

Contact:
David Perle 202-483-7382

A digital utopia where no animals—not even digital ones—can be harmed will hit the Web on Saturday as PETA unveils its animal-friendly world in the Minecraft franchise with an interactive launch event. Visitors to PETA’s custom-built digital island will explore landscapes where the animals of Minecraft, from pigs to chickens to mooshrooms, roam free. Players can visit vast vegetable and flower gardens, walk through a fantastic recreation of PETA’s headquarters, and even discover an abandoned and decaying slaughterhouse (photos available here). And to celebrate the launch, PETA will hold a series of “build-off” competitions as well as a pro-animal rally on Saturday. Log-on details will be available on PETA’s blog when the server goes live, Saturday at 10 a.m.

“True to PETA’s mission—and unlike on other Minecraft servers—PETA’s server caters directly to the animal-friendly gamer,” says PETA Director of Marketing Innovations Joel Bartlett. “To animals in the real world, humans are the real Creepers, but our server gives young people—and all Minecraft fans—a glimpse of a world in which slaughterhouses are forgotten relics and all animals are free to live without being harmed.”

PETA, whose motto reads, in part, that “animals are not ours to abuse in any way,” has made more than one foray into animal-friendly gaming. The group has also produced the unofficial parody games Pokémon Black & Blue, in which players battle to free Pokémon from captivity, and Mario Kills Tanooki, which puts players in the shoes of a bloody, skinned raccoon dog who must reclaim his stolen fur coat.

For more information, please visit PETA’s blog.