MGM Wins PETA Over With New CGI Lion Logo

For Immediate Release:
March 11, 2021

Contact:
Moira Colley 202-483-7382

Los Angeles –

PETA is sending a framed Roaring Ahead in Film Award to MGM in thanks for the company’s decision to replace its nearly 100-year-old logo showing “Leo the lion” roaring at the start of the company’s productions with an animal-friendly computer-generated imagery version. The logo’s previous live-action lion was the last of several lions used as MGM “mascots” since 1924.

“MGM should take pride in replacing its old logo from the cruel era of exploiting wild animals for entertainment,” says PETA Senior Vice President Lisa Lange. “The future of film is off to a roaring start, and PETA encourages all film production companies to follow MGM’s lead.”

Big cats used by the entertainment industry are prematurely separated from their mothers (sometimes just days after birth) and denied everything that’s natural and important to them. PETA investigations and law enforcement probes into animal suppliers for the film and TV industries have revealed deplorable conditions, whippings, and deaths.

PETA—whose motto reads, in part, that “animals are not ours to use for entertainment”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.