‘Meat Stinks’: New Billboard Now Up Near Chicken Slaughterhouse

PETA Ad Encourages Drivers Disgusted by Case Farms’ Smell to Go Vegan

For Immediate Release:
July 10, 2017

Contact:
Megan Wiltsie 202-483-7382

The stretch of Atlantic Boulevard between the chicken hatchery and the slaughterhouse owned by the infamous Case Farms—which kills an estimated 180,000 birds every day in Canton and supplies meat to KFC, Popeyes, Taco Bell, and Boar’s Head, among others—is notorious for its stench, so PETA has placed a billboard between the buildings that proclaims, “Meat Stinks! Go Vegan.”

“The stench of blood, excrement, and death in every slaughterhouse is enough to churn anyone’s stomach,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on drivers to wake up and smell the chicken—and realize that if they don’t like the stench and don’t like cruelty, the best thing they can do is go vegan.”

In 2014, the U.S. Department of Agriculture cited Case Farms for boiling nearly 50 birds to death, burying nearly 40 live birds under dead ones in trash bins, and allowing dozens of others to freeze to death or sustain broken legs in transit to the slaughterhouse. Case Farms has also faced criticism over employee safety concerns: In 2015, federal workplace safety inspectors fined the company nearly $2 million.

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that chickens killed for their flesh are crammed by the tens of thousands into filthy sheds, where intense crowding and confinement lead to outbreaks of disease. They’re bred and often drugged to grow so large so quickly that their legs and organs can’t keep up, making heart attacks, organ failure, and severely deformed legs common. At the slaughterhouse, their throats are often cut while they’re still conscious, and many are scalded to death in defeathering tanks.

For more information, please visit PETA.org.