‘Meat Interrupts Your Sex Life!’ PETA Billboards Warn Drivers

Ads Deemed ‘Too Controversial’ for One Shopping Mall Alert Top Meat-Producing States to Meat-Eating’s Link to Impotence

For Immediate Release:
June 28, 2017

Contact:
Megan Wiltsie 202-483-7382

“Meat interrupts your sex life!” That’s the message on new PETA billboards going up this summer in Texas, North Carolina, and Georgia—among the country’s top producers of beef, pork, and poultry, respectively.

The ads show a cow, a pig, or a chicken lying in bed between a disappointed-looking couple, with the aim of reminding diners that artery-clogging meat and dairy foods can have a major impact on what happens—or doesn’t happen—in the bedroom.

PETA tried to run the cow billboard at Dallas’ Trinity Groves mall—but the mall’s media company rejected the campaign on behalf of the property owner, saying, “Trinity Groves is best known for it’s [sic] restaurants and unfortunately this message is too controversial given the products the restaurant [sic] serve.” Instead, PETA has placed the billboard on a busy Dallas highway. The pig billboard will go up in Fayetteville, North Carolina, and the chicken one will go up in Atlanta later this summer.

“Cholesterol in meat, eggs, and dairy foods causes hardening of the arteries and slows the flow of blood to all the body’s organs, not just the heart,” says PETA Executive Vice President Tracy Reiman. “PETA’s cheeky billboards will have diners swapping that deadly date-night steak, pork chop, or fried chicken for a vibrant veggie burger in a heartbeat.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that low-fat vegan meals have been shown to combat the physical causes behind the vast majority of cases of impotence, including high cholesterol, obesity, diabetes, prostate cancer or inflammation, and hormonal imbalances. And of course, each person who goes vegan saves more than 100 animals a year from daily suffering and a terrifying death in today’s industrialized meat, egg, and dairy industries.

For more information, please visit PETA.org.