Meat-Free Ribs Giveaway at Eastern Market Will Kick Off ‘Try Vegan’ D.C. Campaign

Little Pigs to Washington’s Movers and Shakers: ‘You Can Live Without the Ribs—I Can’t’

For Immediate Release:
February 14, 2014

Contact:
Sophia Charchuk 202-483-7382

You may see them on buses and on the Metro—not just the brand-new set of appealing ads but also costumed PETA animals—giving Washingtonians some timely food for thought about going vegan: PETA has placed more than 250 pro-vegan banners in Red Line rail cars and on Metro buses as well as at Friendship Heights and Eastern Market Metro stations featuring pigs, cows, chickens, and fish who all ask people to think twice before choosing a meaty meal and to “try vegan.” To kick off the campaign, PETA members—including a “chicken,” a “pig,” and a “cow,” who will later hop on the Metro and ride throughout the district—will give away tasty vegan ribs from Smoke & Barrel in front of Eastern Market on Tuesday.

When:   Tuesday, February 18, 12 noon

Where:  Eastern Market, 225 Seventh St. S.E., Washington

“We want to make it easy as pie to try tasty vegan foods and to help people remember that the animals in the freezer case were once someone, not something,” says PETA President Ingrid E. Newkirk. “Agreeing on the country’s debt may be one thing, but everyone can get behind eating good food, being healthy, and protecting animals.”

Washington is the fourth leg of the ad campaign, which has included “Try Vegan” billboards in New York, Los Angeles, and Chicago.