Little Vegan Mermaid Swims Into Theaters to Promote Kindness Toward Fish
For Immediate Release:
May 22, 2023
Contact:
Nicole Perreira 202-483-7382
In time for the release of Disney’s The Little Mermaid on Friday, actor and entrepreneur Daniella Monet will give audiences a sneak peek at mermaids on the big screen in a PETA video spot set to air in local movie theaters. In the video, the vegan lifestyle guru makes a splash in an iridescent fishtail costume to remind viewers that compassionate eaters should leave animals—including fish—off their plates.
“Fish are trying to live and breathe and do like we do,” Monet says. “We don’t need [to eat] fish, so let the fish swim with the mermaids.” Monet went vegan in her early teens and urges others to follow her example, noting that PETA’s website has an ocean of information for those looking to make the switch.
When fish are pulled from the ocean, they often undergo painful decompression, which can force their eyes to pop from their heads or their stomachs to push through their mouths. The survivors slowly suffocate on ship decks, or they’re frozen, hacked apart while still conscious, or crushed by the weight of other marine animals who were caught in the same nets.
“Becoming a mermaid might seem like a dream come true for fans of Ariel, but life is no fantasy for fish killed in the food industry,” says PETA Senior Vice President Lisa Lange. “PETA urges kind people everywhere to choose vegan meals that leave animals in peace on land and in the sea.”
PETA’s ad appears on 61 screens in total at the AMC Anaheim GardenWalk 6, the Cinemark Century Stadium 25 and XD, and the AMC Orange 30. Monet joins a long list of stars—including Krysten Ritter, Tom Hardy, Gregg Sulkin, John Stamos, Sia, Cristin Milioti, Emma Kenney, and Violet and Madeleine McGraw—who have teamed up with PETA or other PETA entities to promote kindness toward animals.
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.
