It’s Kitty Cats vs. Robots in PETA’s New PlayStation ‘Kitten Squad’ Game
Launch Tomatoes, Shoot Balls of Yarn, and Save Orcas and Sheep in Group’s First-Ever Game for the Popular Console
For Immediate Release:
September 15, 2015
Contact:
Catie Cryar 202-483-7382
Shoot a carrot at a robot, free a sheep from abuse on a wool farm, and earn a pile of cat-shaped coins—that’s the kittens’ mission in Kitten Squad, PETA’s first-ever game for PlayStation. Rated “T” for “teen” and now available as a free-to-play game, the role-playing adventure features an elite team of kittens who fight sadistic robots to liberate orcas from SeaLand Marine Park and whisk sheep away from the evil “Sheep Puncher.”
Players who got a sneak peek at Kitten Squad at this year’s E3 conference were delighted, describing it as “so cute,” “very fun,” and “easy to play,” with praise for the smooth game play, tight combat, and creative animation design. “A free game that’s educational about an important issue?” said one player. “That’s great!”
“PETA’s Kitten Squad lets gamers fight for animal liberation,” says PETA Senior Director of Marketing Innovations Joel Bartlett. “While players take on robots like the evil Sheep Puncher, they also learn how boycotting marine parks and buying wool-free sweaters help animals in the real world.”
Kitten Squad was created by Mecho Wars and Pocket God vs Desert Ashes designer Luc Bernard in collaboration with PETA—whose motto reads, in part, that “animals are not ours to abuse in any way.” During the game, artistic cutscenes introduce the stories of animals in need of rescue, including an orca who’s been kidnapped from the wild and confined to a SeaWorld-like abusement park and a sheep who’s beaten on a wool farm, as PETA recently exposed happens in Australia, the U.S., and Argentina.
While PETA has created numerous online games—including successful parodies of Pokémon, Super Mario Bros., Cooking Mama, and more—Kitten Squad is the group’s first console game. It was produced in collaboration with PETA’s partner SAGENCY.
For more information, please visit PETA.org.
