Influencers to Push Urban Outfitters to Make Vegan Switch
For Immediate Release:
June 6, 2022
Contact:
Megan Wiltsie 202-483-7382
Tomorrow, social media influencers Angela Martini, Francesca Farago, Megan Lourdes, and Tanaya Henry—who have a combined reach of more than 7 million followers—will confront Urban Outfitters executives at the company’s virtual annual meeting and ask the following question (full details appear below) on PETA’s behalf: “When will URBN leaders take our generation’s concerns seriously and stop selling cruelly obtained and environmentally destructive animal-derived materials?”
When: Tuesday, June 7, 12 noon
Where: Urban Outfitters, 110 S. 36th St., Philadelphia
At the same time, supporters in cow, sheep, and goose costumes will raise a ruckus outside the Urban Outfitters store on S. 36th Street, and provocative posters by street artist Praxis are already plastered throughout downtown Philly and near the URBN headquarters in the Navy Yard. It’s all part of PETA’s campaign calling on Urban Outfitters brands to opt for eco-friendly vegan materials and leave alpaca fleece, wool, leather, down, mohair, cashmere, and all other animal-derived materials on their original owners.
“When progressive young shoppers learn that sensitive animals are tormented and killed for clothing, they’re eager to hold brands accountable,” says PETA Executive Vice President Tracy Reiman. “PETA is pushing Urban Outfitters to listen to its customers; stop stealing animals’ skins, fleece, and feathers; and switch to selling only sustainable vegan materials.”
PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview.
For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.
