‘I’m ME, Not MEAT’ Billboard Aims to Honor Cows Killed in Truck Crash

PETA Memorial Would Encourage Everyone to Keep Animals out of Transport Trucks by Going Vegan

For Immediate Release:
August 14, 2018

Contact:
Audrey Shircliff 202-483-7382

In honor of the cows who suffered and died when a truck carrying them overturned just west of Woodward Road on the K-4 highway in Saline County on August 7, PETA plans to place a billboard near the crash site showing a cow’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.“

“Six gentle cows died in this wreck, and those who survived were rounded up and presumably shipped off to the slaughterhouse, where their throats were slit,” says PETA Executive Vice President Tracy Reiman. “PETA hopes to pay tribute to their too-short lives with a billboard urging people to prevent future suffering by keeping cows and all other animals off their plates.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that before cows are loaded onto trucks bound for slaughterhouses, they’re often confined to cramped, filthy feedlots without protection from the elements or temperature extremes. Calves are torn away from their mothers within hours of birth and are castrated and branded without painkillers. At the slaughterhouse, workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, and cut their throats—often while they’re still conscious and able to feel pain.

For more information, please visit PETA.org.