Hey, Captain D’s Diners: ‘I’m ME, Not MEAT,’ Fish Proclaims on New PETA Billboards

Ads Near Fried-Fish Joints Urge Diners to See All Animals as Individuals and Go Vegan

For Immediate Release:
December 21, 2017

Contact:
Audrey Shircliff 202-483-7382

As part of a new campaign targeting cities with high concentrations of Long John Silver’s and Captain D’s eateries, PETA has placed two billboards in Columbus featuring a fish proclaiming, “I’m ME, Not MEAT. See the Individual. Go Vegan.”

The billboards are located at 1212 Manchester Expy. and 3281 Victory Dr., both of which are directly across the street from a Captain D’s location.

“Just like humans, fish feel pain and fear, have unique personalities, and value their own lives,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboards are reminders that we can spare these sensitive aquatic animals the agony of being suffocated, impaled, crushed, and cut open—simply by choosing vegan meals.”

More fish are killed for food each year than all other animals combined, yet they have no legal protection from abuse. On cramped, filthy fish farms, they suffer from parasitic infections, diseases, and debilitating injuries. Fish who are dragged out of oceans in huge nets (along with unintended victims, such as dolphins, turtles, seals, and other sea animals) slowly suffocate or are crushed to death. The fish who survive that process are often still alive when their throats and stomachs are cut open.

PETA—whose motto reads, in part, that “animals are not ours to eat”—has also placed the ad in Cincinnati and Dayton, Ohio.

PETA offers a free vegan starter kit (available here) full of recipes, tips, and more. For more information, please visit PETA.org.