‘Hell on Wheels’ Is Coming: Pig Truck to Blast Dying Animals’ Cries Outside Vincennes Rib Fest

For Immediate Release:
May 16, 2024

Contact:
Sara Groves 202-483-7382

Those on their way into Rib Fest at Valley Party Supply are in for an earful on Saturday, when “Hell on Wheels”—PETA’s life-size, hyperrealistic pig transport truck covered with images of real pigs crammed into crates on their way to slaughter—will bombard them with actual recorded sounds of the animals’ panicked screams along with a subliminal message every 10 seconds suggesting that people go vegan.

When: Saturday, May 18, 12 noon

Where: Rib Fest, 310 S. Fourth St. (in front of Valley Party Supply), Vincennes

Credit: PETA

“Behind every rack of ribs or bit of bratwurst is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats pigs to remember that the meat industry is cruel to them, and the only kind meal is a vegan one.”

In the meat industry, workers chop off piglets’ tails, clip their teeth with pliers, and castrate the males—all without pain relief. When the time comes for slaughter, they’re crammed onto trucks and transported hundreds of miles through all weather extremes without food, water, or rest. Every year, more than a million pigs die during transport to slaughterhouses and at least 40,000 others sustain injuries. It’s common for pigs to arrive at a slaughterhouse dead or dying from heat exhaustion or even frozen to the side of a truck.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness.

For more information, please visit PETA.org or follow the group on X, Facebook, or Instagram.