‘Hell on Wheels’ Is Coming: Pig Truck to Blast Dying Animals’ Cries Outside Capitol Waffle Shop in Richmond

For Immediate Release:
May 3, 2024

Contact:
Nicole Perreira 202-483-7382

Richmond, Va.

Diners on their way into Capitol Waffle Shop on Main Street are in for an earful on Tuesday, when “Hell on Wheels”—PETA’s life-size, hyperrealistic pig transport truck covered with images of real pigs crammed into crates on their way to slaughter—will bombard them with actual recorded sounds of the animals’ panicked screams along with a subliminal message every 10 seconds suggesting that people go vegan.

When: Tuesday, May 7, 12 noon

Where: Capitol Waffle Shop, 1110 E. Main St., Ste. B, Richmond

large truck with images of pigs bound for slaughter plastered on the side with a Hell on Wheels logo on the driver door

“Behind every piece of bacon or ham sandwich is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats pigs to remember that the meat industry is cruel to them and the only kind meal is a vegan one.”

In the meat industry, workers chop off piglets’ tails, clip their teeth with pliers, and castrate the males—all without pain relief. When the time comes for slaughter, they’re crammed onto trucks and transported hundreds of miles through all weather extremes without food, water, or rest. Every year, more than 1 million pigs die and at least 40,000 others sustain injuries during transport to slaughterhouses. It’s common for pigs on the way to slaughter to suffer from heat exhaustion or even become frozen to the sides of trucks.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone
and offers free Empathy Kits for people who need a lesson in kindness.

For more information, please visit PETA.org or follow the group on X, Facebook, or Instagram.

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