‘Hell on Wheels’ Is Coming: Chicken Truck to Blast Dying Birds’ Cries at Raising Cane’s

For Immediate Release:
March 26, 2024

Contact:
Nicole Perreira 202-483-7382

Diners on their way into Raising Cane’s on Beach Boulevard in Biloxi are in for an earful tomorrow, when “Hell on Wheels”—PETA’s life-size, hyper-realistic chicken transport truck covered with images of real chickens crammed into crates on their way to slaughter—will bombard them with actual recorded sounds of the birds’ cries along with a subliminal message every 10 seconds suggesting that people go vegan. The vexatious vehicle will debut outside the Biloxi eatery before moving on to confront diners at Shaggy’s Gulfport Beach in Gulfport on Saturday, delivering the horrors of the slaughterhouse straight to any patron thinking of chowing down on fried chicken during lunch.

Where:    Outside Raising Cane’s, 2590 Beach Blvd., Biloxi
                  Outside Shaggy’s Gulfport Beach, 1724 E. Beach Blvd., Gulfport

When:    Thursday, March 28, 12 noon
                  Saturday, March 30, 12 noon

“Behind every hot wing or bucket of fried chicken is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember that the meat industry is cruel to birds and the only kind meal is a vegan one.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness.

For more information, please visit PETA.org or follow the group on X, Facebook, or Instagram.