‘Go With the Faux’: PETA Collaborates With Coalition LA on Vegan Leather Jacket
Actor and Influencer Daniella Monet Will Appear on Panel at Launch Event for Game-Changing Garment
For Immediate Release:
July 25, 2018
Contact:
Audrey Shircliff 202-483-7382
Just in time for the fall shopping season, women’s fashion brand Coalition LA has teamed up with PETA on the group’s first vegan leather jacket, with the message “Go With the Faux” emblazoned on the back. The creation of the outerwear piece is the first step in an ongoing partnership between the two animal rights advocates, who are determined to make vegan materials the future of fashion. For a limited time, the jacket is available in the PETA Catalog for 20 percent off when the code GOFAUX is used.
When: Wednesday, August 1, 11 a.m.–2 p.m. (Panel begins at 1 p.m.)
Where: Coalition LA Showroom, 1016 Towne Ave. #210, Los Angeles
To celebrate the collaboration, PETA and Coalition LA will host a vegan-fashion panel on the last day of LA Fashion Market on August 1, featuring actor and influencer Daniella Monet, eco-conscious boutique GALERIE.LA owner Dechel McKillian, and PETA campaign manager Christina Sewell. It will be moderated by Coalition LA Public Relations Coordinator Tori Alegria.
“Coalition LA is out to prove that there’s no reason to breed and kill animals or pollute the planet for fashion,” says the brand’s creative director Darci Wong. “We’re proud to work with PETA to hold the fashion industry to a higher standard.” The brand will be showcasing its collaboration with PETA at WWDMAGIC, the largest trade show in the U.S. for women’s fashion.
“Compassionate consumers everywhere can wear their values on their sleeve with PETA and Coalition LA’s smart and stylish animal-friendly leather jacket,” adds Sewell. “This limited time–only deal gives shoppers a break on a perfect fall wardrobe addition that’s as trendy as it is kind to animals.”
PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that cows killed for leather endure castration, tail-docking, and dehorning without any painkillers. At slaughterhouses, they may be skinned and dismembered while they’re still conscious. Tanneries use up to 130 different chemicals to prevent animals’ skins from decomposing in the buyer’s closet, and people who work in and live near tanneries suffer from exposure to these toxic chemicals.
Additionally, recent data from the Higg Materials Sustainability Index show that cow leather has almost three times the negative environmental impact of polyurethane vegan leather.
For more information, please visit PETA.org.
