Giant ‘Boycott Canada Goose’ Billboard Up Now in Detroit

PETA’s Ad Near Canada Goose Retailer Moosejaw Blasts Animal-Abusing Brand for Hideous Cruelty Behind Fur-and-Feather Jackets

For Immediate Release:
December 5, 2018

Contact:
Brooke Rossi 202-483-7382

Detroit

As part of its robust anti–Canada Goose holiday shopping campaign across the U.S. and Canada, PETA has posted an enormous digital billboard near a Moosejaw store—which sells Canada Goose jackets—that shows a coyote proclaiming, “I’m a Living Being, Not a Piece of Fur Trim,” next to the words “Boycott Canada Goose.”

The billboard is located at 1699 Brush St.—just blocks from the Moosejaw store on Woodward Avenue and about 20 minutes from the retailer’s Madison Heights headquarters—and will remain in place throughout the holiday shopping season.

“No jacket is worth the pain and suffering of coyotes who struggled in traps for days or geese who were trampled and suffocated,” says Executive Vice President Tracy Reiman. “PETA is upping the ante against Canada Goose and its retailers this holiday season until it agrees to drop fur and feathers and switch to warm, high-quality vegan materials instead.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that coyotes used for Canada Goose’s fur trim can suffer in traps for days before they’re shot or bludgeoned to death. Trapped coyote mothers desperate to get back to their starving pups have even attempted to chew off their own limbs to escape. In addition, a PETA video exposé revealed that workers at a Canada Goose down supplier rounded up terrified geese who piled on top of one another in an attempt to escape, causing suffocation and death. Workers then grabbed and carried birds by their necks and crammed them into cages so small that they couldn’t sit up fully or extend their wings.

A wide variety of top brands—including HoodLamb, Save the Duck, NOIZE, and Wuxly Movement—sell warm, stylish, cruelty-free coats that no animal had to suffer and die for.

For more information, please visit PETA.org.

GET PETA UPDATES
Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

Get the Latest Tips—Right in Your Inbox
We’ll e-mail you weekly with the latest in vegan recipes, fashion, and more!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.