‘From Stray to Superstar’: Homeless Pups to Steal the Spotlight During PETA Adoption Event at Monty’s Good Burger

For Immediate Release:
September 10, 2024

Contact:
Nicole Perreira 202-483-7382

Los Angeles

As homeless animals flood city shelters, PETA is teaming up with iconic Los Angeles–area vegan restaurant chain Monty’s Good Burger for a citywide billboard blitz featuring the restaurant’s namesake and mascot, Monty the rescued dog, reminding Angelenos to always adopt companion animals from shelters and never to buy them from pet shops or breeders. To celebrate the new campaign, PETA and Monty’s Good Burger in Culver City will host a billboard unveiling and adoption event on Thursday that will include free pup shakes for dogs and vegan soft serve for humans in attendance.

When: Thursday, September 12, 11 a.m.

Where: Monty’s Good Burger, 3849 Main St., Culver City

Monty's Los Angeles billboard "from stray to superstar" PETA
Credit: PETA

“Los Angeles animal shelters are overflowing with wonderful dogs waiting to be adopted into permanent loving homes where they can be given the VIP treatment they deserve,” says PETA Senior Vice President Lisa Lange. “PETA urges anyone looking to add a dog to their family to find their own ‘superstar’ at a local animal shelter.”

The flood of homeless animals in Los Angeles has reached such epic proportions that the city council recently took the unprecedented step of ending the issuance of dog-breeding permits when shelters are at 75% capacity or over. It’s not just LA: In the U.S., around 70 million dogs and cats are homeless at any given time. The solution is prevention through spaying and neutering and, of course, adopting—and never buying—dogs and cats.

PETA’s billboards will appear near the following intersections in LA:

  • Broadway and Casanova Street
  • La Cienega Boulevard between Stocker Street and Obama Boulevard
  • Western Avenue and Clinton Street
  • Jefferson and Obama boulevards
  • Fountain Avenue and N. Cahuenga Boulevard

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow the group on X, Facebook, or Instagram.

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