East Brunswick Student Named Finalist in peta2’s 2014 ‘Cutest Vegan Alive’ Contest

As Dumping Meat, Eggs, and Dairy Products Gains Immense Popularity Across the Country, Young People Are Leading the Charge

For Immediate Release:
June 17, 2014

Contact:
Alexis Sadoti 202-483-7382

East Brunswick could soon be in the national spotlight. That’s because 20-year-old Adam Horowitz has beaten out dozens of entrants from across the country to be named one of 10 male finalists vying for the title of 2014 Cutest Vegan Alive in the ninth annual contest sponsored by peta2—PETA’s youth division. The final pool consists of 20 finalists—the 10 finalists (five male and five female) who received the highest number of votes, plus 10 finalists (five male and five female) who were selected by peta2. The two winners—one male and one female—will win a professional photo shoot and a chance to star in their own peta2 ad.

“Adam is determined to make the world a kinder place,” says peta2 Director Marta Holmberg. “People who go vegan show respect for animals, the planet, and their own bodies, and that makes all of them cute in our book.”

In the fall, Horowitz will be a junior at Brown University, where he does a lot of animal rights outreach and is also the peta2 campus representative. Going vegan was a family affair: One of his sisters went vegan four years ago, and he, his parents, and his other sister followed suit a year later. He loves to make and produce rap music, and his favorite foods are faux-chicken salad and just about anything from dairy-free cheesemaker Daiya and mock-meat company Gardein. Horowitz is also a big proponent of adopting dogs and cats and always tries to steer people away from breeders and pet stores, which only compound the homeless-animal crisis.

peta2 will select the two winners based on several factors, including vote count. See the full contest details here. To view photos of and read more about the finalists, please click here. For more information, please visit peta2.com.