‘Don’t Trust Them!’ NYC Ad Blitz Slams ASPCA for Betraying Animals and Duping Consumers  

For Immediate Release:
November 13, 2024

Contact:
Maddy Missett 202-483-7382

New York

“Don’t believe what they are trying to sell you.” That’s the message to consumers being plastered on buildings and sidewalks around The American Society for the Prevention of Cruelty to Animals (ASPCA) office at 520 8th Avenue this week by PETA. The blitz condemns the ASPCA for making life worse for animals on filthy factory farms by promoting meaningless “animal welfare certified” labels on meat, eggs, and diary from factory farms—hoodwinking the public into paying more for the same old cruelties. 

“The ASPCA is betraying animals by promoting meat, eggs, and dairy products to unsuspecting consumers whose purchases are fueling animal abuse on factory farms,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on the ASPCA to actually help animals instead of being in bed with an industry that actively harms and kills them.”

Credit: PETA

PETA points out that its investigators have documented systemic cruelty and suffering at all 12 “certified” factory farms they visited, including Plainville Farms where workers kicked, beat, and threw turkeys and left ailing birds to suffer without treatment. The investigation resulted in former workers being charged with six felonies and a total of 141 counts of cruelty to animals—the largest number in any factory-farmed animal case in U.S. history—and 10 former workers have been convicted so far. At another “certified” farm that PETA investigated, Sweet Stem Farm, pigs were crammed into severely crowded sheds and had painful, bloody rectal prolapses.

PETA’s campaign against humane-washing by supposed “animal welfare” groups also includes an ad blitz in Washington, D.C., the headquarters of the Humane Society of the United States (HSUS). So far, PETA has disrupted HSUS and ASPCA events in New York city, and Succession star James Cromwell has thrown his HSUS Lifetime Achievement Award in the trash (video here).

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. PETA also offers a free vegan starter kit on its website for anyone ready to make the switch. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.

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