‘Does Your Daddy Kill Animals?’ Gory Comic Book–Style Ad Blitz Targets Hamilton Dads Who Fish

For Immediate Release:
June 13, 2024

Contact:
Maddy Missett 202-483-7382

Ahead of Father’s Day (June 16), a graphic message from PETA is calling out Stoney Creek dads who might be thinking about spending their special day dragging sentient fish from their underwater homes and suffocating or gutting them while they’re still conscious. The appeal—which uses an eye-catching comic book–style design—is part of the group’s North American messaging blitz urging everyone to leave animals in peace and enjoy a cruelty-free holiday.

“Not only is it cruel to celebrate a family holiday by violently tearing animals away from their own families, it’s also absurd,” says PETA Executive Vice President Tracy Reiman. “PETA urges dads everywhere to show their kids what compassion looks like by leaving fish alone on Father’s Day and every day.”

PETA’s billboard is located at 12 S. Service Rd., near Cherry Beach Park and other public beaches, less than a mile from meat-centric eateries including Chuggy’s Tap and Grill, and 3 miles from Fishing World Outdoor Centre. The ad is also appearing in Memphis, Tennessee; Mesa, Arizona; and Springfield, Missouri.

Each person who goes vegan spares the lives of nearly 200 animals—including aquatic ones—every year. To help get locals started, PETA offers a free vegan starter kit on its website.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow the group on X, Facebook, or Instagram.