Billboard Will Be Tribute to Cows Killed in Truck Crash

PETA Tribute Will Encourage Motorists to Go Vegan and Spare Animals Suffering

For Immediate Release:
October 18, 2017

Contact:
Audrey Shircliff 202-483-7382

In honor of the cows who died in a truck crash on Briley Parkway in Davidson County on Friday, PETA is planning to place a billboard near the site of the animals’ deaths, between Exit 6 for Interstate 40 and Exit 7 for Elm Hill Pike. The billboard will show a cow’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.”

“At least two gentle cows died after this semi overturned, and those who survived the terrifying crash presumably ended up under the slaughterhouse knife,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard urges motorists to prevent these needless deaths by keeping cows and all other animals off their plates.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that before cows are loaded onto trucks bound for slaughterhouses, they spend their short lives in cramped, filthy feedlots without protection from temperature extremes. Calves are torn away from their mothers within hours of birth and are castrated and branded without painkillers. At the slaughterhouse, workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, cut their throats, and skin them—often while they’re still conscious.

For more information, please visit PETA.org.