Billboard to Pay Tribute to Chickens Who Fell off Truck

PETA Memorial Will Encourage People to Help Keep Animals Out of Transport Trucks by Going Vegan

For Immediate Release:
June 13, 2019

Contact:
David Perle 202-483-7382

In honor of the hundreds of chickens who were injured or killed when more than a dozen crates of live birds fell off a truck and crashed onto I-78 on Monday, PETA plans to place a billboard near the site of the accident showing a chicken’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.“

“While some of the chickens who survived this accident have been adopted into loving homes, many others died on the highway—and those still on the truck presumably ended up under the slaughterhouse knife,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard will remind people that the best way to prevent tragedies like this is to help keep smart, sensitive chickens off the road in the first place by going vegan.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is the human-supremacist view that other species are nothing more than commodities. Chickens killed for their flesh are crammed by the tens of thousands into filthy sheds and bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. At the slaughterhouse, their throats are cut, often while they’re still conscious, and many are scalded to death in defeathering tanks. Every person who goes vegan saves the lives of nearly 200 animals each year.

In 2018 alone, there were more than 90 accidents involving trucks used to transport chickens, pigs, turkeys, and cows in the U.S. In 2019, PETA has already noted 50 crashes involving trucks carrying animals used for food.

For more information, please visit PETA.org.