After Olympic Debut, Gojira’s Joe Duplantier Leads the Vegan Revolution in New PETA Campaign
For Immediate Release:
November 25, 2024
Contact:
Moira Colley 202-483-7382
Fresh off Gojira’s Grammy Award nomination and jaw-dropping appearance as the first metal band to rock out at an opening ceremony of the Olympics, vocalist Joe Duplantier goes from performing a French Revolution–era song to leading the vegan revolution in a new PETA campaign. The musician and activist appears to be surrounded by animals on the Brooklyn Bridge in a dramatic image shot at New York’s Silver Cord Studio and explains in an accompanying video—set to the group’s song The Trails—why going vegan is crucial for animals, human health, and the future of the planet.
“I became vegan for the animals. It’s about the life of the animals and what they go through. But another benefit of being vegan is for your own health. I have more energy now when I perform since I became vegan,” Duplantier says in the video. “I believe people have a responsibility to challenge the laws and the traditions in society … in order to move gracefully to a future where we can actually be alive. It’s not just an ethical question anymore, but it’s also a question of survival for our species. You have to go vegan.”
Researchers have determined that current agricultural systems make it impossible to meet climate commitments even if all other sources of fossil fuel emissions were eliminated. Every person who goes vegan lowers their food-related carbon footprint by up to 73%, making it conceivably the biggest way to reduce one’s negative impact on the planet. They also spare nearly 200 animals a year miserable lives and a terrifying death and reduce their own risk of cancer, heart disease, strokes, diabetes, and obesity. PETA’s free vegan starter kit can help those ready to make the switch.
PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
