100 New Praxis Pieces Target Canada Goose in Street Art Blitz

Artwork Spotlights the Dead Coyotes and Geese Behind Brand’s Fur-and-Feather Parkas

For Immediate Release:
December 10, 2020

Contact:
Nicole Meyer 202-483-7382

At the height of the holiday shopping season, street artist Praxis is joining forces with PETA to expose the cruelty that goes into Canada Goose coats with 100 new pieces placed around New York University, Columbia University, SoHo, the Meatpacking District, Williamsburg, and Bushwick and in other Manhattan and Brooklyn locations.

“These images bring people face to face with the trapped coyotes and gentle birds who died before they were used to make Canada Goose’s fur-and-feather parkas,” says PETA Executive Vice President Tracy Reiman. “PETA is pleased to team up with Praxis to remind everyone that there are once-sentient beings in every down-filled and fur-collared parka.”

PETA notes that trapped coyotes die from exposure to the elements, blood loss, infection, or attacks by predators before trappers return—or they’re bludgeoned to death, shot, or killed in some other violent manner by the trappers. Geese and ducks used for down are typically shoved into crates and shipped in all weather extremes to slaughterhouses, where they’re hung upside down, stunned, cut across the throat, and dunked into scalding-hot defeathering tanks.

Following a PETA complaint and a subsequent U.S. Federal Trade Commission investigation, Canada Goose has stopped claiming that its standards “ensure” that its suppliers don’t abuse animals. Its new claim is that its feathers will be “responsible” and the fur is “reclaimed,” which simply means that it’s from remnants that didn’t sell or have been repurposed but are still products of extreme violence.

Many top brands—including Hemp Tailor, Save the Duck, NOIZE, Harper Coats, and Wuxly Movement—sell toasty-warm, stylish coats that no animal suffered for or was slaughtered to create.

The street art is part of PETA’s robust anti–Canada Goose winter campaign across the U.S. and Canada, which includes a series of ad placements in Boston, Chicago, Montréal, New York City, and Vancouver urging people to shun the brand.

Locations for the artwork include the following intersections: W. Eighth Street and Sixth Avenue, Sixth Avenue and W. Fourth Street, Thompson and Bleecker streets, Broadway and W. Third Street, Broadway and Waverly Place, and Barrow Street and Seventh Avenue S.

For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.