Good Morning! Starbucks Unveils First Prepared Vegan Breakfast Item
Starbucks has been making great strides in offering vegan foods lately, adding almond milk to its roster of plant-based milks. (It already offered soy and coconut milk.)
And now this: Picture a cup of steel-cut oats, quinoa, and chia seeds that have been soaked in coconut milk and topped with almond slices and shaved coconut. The popular coffee chain has introduced these “Overnight Grains” in 600 New York locations, and if you’re near one, we encourage you to try this vegan goodness immediately. If Starbucks’ first prepared vegan food item is a hit, it could become available across the entire U.S.
You Ask, They Listen
Starbucks is aware of the growing number of plant-based eaters and offered this fascinating statistic when it began to carry almond milk: “More than half (58%) of all U.S. adults consume non-dairy milk, and almondmilk is the most popular option with 60% of the non-dairy market.”
As the cruel treatment of cows used in the dairy industry becomes common knowledge, the market will increasingly feel the effects of consumers’ compassionate choices. And consumers’ choices definitely make a difference.
Plant Power
Just recently, The Daily Meal website named PETA President Ingrid Newkirk one of America’s 50 Most Powerful People in Food for influencing consumers’ food choices and prompting more companies to offer vegan options. To give just one example, Olive Garden has made its marinara sauce vegan and also veganized its minestrone soup. Sign our current action alert asking Einstein Bros. Bagels to carry dairy-free cream cheese! Then check out our popular guide to vegan cheese and these dairy-free yogurts.
To learn more, check out these 18 images that the dairy industry doesn’t want you to see.
Want more vegan Starbucks? See our guide to ordering vegan at Starbucks.
