PETA has exposed cruelty in the fur industry numerous times, and what we reveal is always the same: confinement, deprivation, mutilation, and violent deaths. Whether it came from an animal on a fur farm or one who was trapped in nature, every fur item caused an animal tremendous suffering—and killed someone. Each year, 100 million animals are killed in the fur industry. In this day and age—when the fashion industry is producing superior faux-fur alternatives that are warm, stylish, and far more eco-friendly—there is absolutely no need to abuse and kill animals for fur.
Luckily, top fashion brands and companies around the world are using high-tech and innovative faux-fur materials that are better for both animals and the environment. Here are several fashion brands selling faux-fur in their collection—because they know that compassion is always in fashion:
N’ONAT
Based in New York, N’ONAT creates faux-fur looks that are fun, sophisticated, and timeless. The company’s vegan outerwear boasts pelage that’s almost indistinguishable from the real thing, and its artistry will make you feel luxurious and elegant—not guilty.
Unreal Fur
This Australian brand sells globally in over 20 countries. It creates luxurious and ethical alternative fur fashion and has a passion for animal welfare. Its products have the look and feel of real fur—without the cruelty—and they come in an endless array of decadent colors, textures, and patterns.
LaSeine&Moi
LaSeine&Moi offers elegant, comfortable, and warm faux-fur apparel that’s made in Paris. Its collection, which is inspired by the romanticism and elegance of the City of Love, makes ethical and environmental respect its core value.
Jakke
This London-based brand specializes in affordable and chic faux-fur alternative fashion. Its cruelty-free clothing comes in a wide range of popping colors and styles—perfect for spicing up your wardrobe.
FURious Fur
This company believes in making a difference through ethical choices by creating glamorous cruelty-free designs for the modern woman. Its luxurious faux-fur is made from the highest-quality fabric available, with the finest microfiber yarns, and features a custom lining as well as elegant embossed buttons.
PAWJ
A family-run business based in Southern California, PAWJ designs beautiful faux-fur and vegan wool boots and has a passion for creating a better world for animals while providing its customers with ways to make a difference. It takes pride in its products by using the highest-quality synthetics and faux furs available.
Shrimps
Shrimps uses carefully sourced fabrics that emphasize color and texture and are perfect for forward-thinking customers. Faux fur is at the heart of the London-based brand, which draws inspiration from the wit of modern art.
Donna Salyers’ Fabulous Furs
This company was founded on a passion for animals, a firm belief that cruelty-free fashion can be achieved, and true artisanship that goes into creating glamorous products. Its faux-fur apparel is created with natural-looking, visually and texturally elegant textiles that are sourced by industry experts.
Helen Moore
This family-run business designs luxury faux-fur fashion and home decor and is dedicated to being cruelty-free. Its products are designed and made in England by its talented team that firmly believes in quality and attention to detail.
Pelush
Pelush works to reposition and transform the boundaries of the faux-fur world through meticulous research, selecting the highest Italian fabrics, and carefully crafting each coat to create a luxurious and elegant experience. Its products are a wonderful alternative for the modern woman in search of glamorous, compassionate, and cruelty-free fashion.
SpiritHoods
This brand designs playful yet chic faux-fur apparel that incorporates the adventurous spirit of the wild into fashion while helping to protect animals: It donates 10 percent of its profits to the conservation of endangered animals.
Only Me
Based in St. Petersburg, Only Me is the largest producer of eco-friendly faux furs in Russia. The company believes that it’s possible to create fashionable cruelty-free garments and wants its customers to look good while knowing that they’re protecting animals and the environment. It recently teamed up with Pamela Anderson to launch a new line of faux-fur coats.
Apparis
Whether you’re finding your animal magnetism in leopard print or looking sweet in candy-colored hues, Apparis has you covered (literally). This “PETA-Approved Vegan” company makes faux-fur coats and accessories that Vogue called, “The most stylish and affordable fake fur to wear all winter long.” Available at Saks Fifth Avenue, Bloomingdale’s, and more than 70 other retailers in the U.S., Canada, and Japan, this female-owned brand is committed to “Faux Fur, Real Friends.”
Why Faux?
There’s nothing fashionable about killing animals for their fur. Roughly 85 percent of fur today comes from animals living captive on fur factory farms, where they’re crammed into barren metal cages, many go insane from the extreme confinement, and they’re violently killed and skinned—often while they’re still conscious. Wild animals are caught in steel-jaw traps and can languish for days while the trap cuts down to their bone. If they don’t succumb to blood loss, shock, dehydration, or attacks by predators, they’re shot, strangled, or bludgeoned to death when the trapper returns.
Pledge to go fur-free and let the exploitative fur industry know that you won’t buy any item that’s stolen off someone’s back.
