Cruelty-Free Makeup Brands at Walmart

Published May 11, 2015 by PETA Staff. Last Updated April 2, 2024.

Check out some of our favorite animal-friendly beauty brands that you can find at Walmart:

1. e.l.f.

e.l.f.’s Studio makeup line is all-vegan, and it carries other vegan products as well. This brand is easy to find at Walmart and Target, and even select 7-Eleven locations carry it! It’s also a good choice for those who are on a budget.

2. Physicians Formula

Whenever I wear Physicians Formula eye shadow, I get lots of compliments.

3. wet n wild

We’re thrilled that such a chic and inexpensive brand is available so widely.

4. 7^th Heaven

This brand has been a mainstay on Walmart endcaps for as long as we can remember. Affordable face masks we can always rely on? Yes, please!

5. EcoTools

EcoTools cosmetics brushes are not only completely cruelty-free but also all-vegan! We’re so happy that Walmart shoppers can apply their makeup using animal-friendly brushes and applicators.

6. Milani

Another great budget beauty buy, Milani has great options for foundation, nail polish, and more.

7. Flower

Flower is the new cruelty-free brand started by Drew Barrymore, and it can only be found at Walmart stores.

8. Paul Mitchell

PETA has had a long relationship with Paul Mitchell, which was the first hair-care company to oppose tests on animals in 1989. Most of its products are vegan as well!

9. Giovanni

Many Giovanni products are vegan, and they work really well, too! Swoon.

10. Shea Moisture

11. Black Radiance

Touted as “America’s #1 Ethnic Beauty Brand,” Black Radiance is easy to find at your local drugstore.

12. Burt’s Bees

Burt’s Bees was started in 1984 with the philosophy of supplying only nature’s best ingredients for your body. When I went vegan as a teenager, it carried some of the only vegan-friendly products I could find in my small town. Since then, I’m happy to say that many brands have followed suit! Just make sure that you check the ingredients before you buy, as not all of its products are completely vegan.

13. Tom’s of Maine

I love Tom’s of Maine toothpaste, deodorant, and mouthwash, which make my morning routine super-simple.

14. L.A. Colors

From eyeshadow palettes to eyeliner to Color Craze nail polish, it’s a challenge to find anything from L.A. Colors that costs more than $5. We’re so glad these vibrant, cruelty-free cosmetics are more accessible than ever.

When in doubt, check for our bunny logo or search our cruelty-free database to find out which companies test on animals.