Joaquin Phoenix Shares Disturbing Video

Like most vegans, Joaquin Phoenix thought he’d seen it all. Undercover videos repeatedly reveal that animals used for food, experimentation, entertainment, and fashion are treated as commodities, and their suffering is often ignored. Then came PETA Asia’s investigation into Chinese dog leather—and Joaquin chose to face these horrors head on. Now he’s urging others to join him by pledging never to buy or wear leather.

When he saw undercover footage of China’s dog-leather industry, he was disgusted and called it “one of the worst things I’ve ever seen.” Dogs are beaten and killed for their skin, which is turned into leather and sold worldwide. Joaquin wants you to know the truth and pledge never to buy or wear anything made out of leather again.

Products made from dog leather are mislabeled, exported around the world, and sold to unsuspecting customers. So if you buy leather, remember this: There’s no easy way to tell whose skin you’re really in.