Ayelet Zurer Explains the Bloody Horror of the Fur Industry (VIDEO)

“If you wear fur, you’ve got blood on your hands.”

That’s the message delivered by Hostages and Angels & Demons star Ayelet Zurer in a striking new anti-fur public service announcement for PETA. Kneeling on top of a fur coat, her hands dripping in “blood,” the Israeli actor reminds everyone that buying fur garments and accessories makes shoppers directly complicit in the suffering and bloody murder of countless animals—sometimes even dogs and cats like the ones we share our homes with. See her new campaign now:

“What’s wrong about the industry is that millions of animals all over the world, animals that are similar to the animals we know at home, like dogs and cats, are skinned down, beaten down, in the most horrific and cruel way just for the sake of fashion. We are in 2018, and it just doesn’t make any sense that people still buy fur when they can buy the same thing made out of man-made fur that looks exactly and feels the same.”

— Ayelet Zurer

Ayelet isn’t alone. Following years of PETA protests and negotiations, long-overdue change is hitting the fashion industry. Recently, big-name brands like Michael Kors and Gucci made the game-changing decision that millions of compassionate people around the globe had already made: to drop fur. Today, designers who’ve ditched fur include Ralph Lauren, Calvin Klein, and Giorgio Armani, who made the decision after being targeted with an unforgettable exposé video showing the suffering on rabbit-fur farms. Listen as Ayelet explains why everyone should buy only faux furs:

Help End This Nightmare: Go Fur-Free Today!

PETA has made a major push over the years to expose the cruelty endured by animals who are caged, beaten, electrocuted, and even skinned alive for angora, exotic skins, fur, leather, and wool—and it’s working. The vegan fashion market is booming, as more and more brands distance themselves from the cruelty of fur and other fabrics made from the dead bodies of animals.

Today, the world recognizes that being vegan isn’t only about food choices: It also includes the clothes that we wear, the products that we buy, and the entertainment that we enjoy. One important step that we can take every day to reduce animal suffering worldwide is to wear vegan. If what Ayelet said spoke to you, then what are you waiting for? Pledge to go fur-free today, and please urge Dolce & Gabbana to stop selling it immediately: