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UPDATE: Game-Changing Woocoa Earns PETA’s 2018 Animal-Free Wool Prize

The innovative team’s hemp-, coconut-, and mushroom-derived material is helping to stop sheep from being shorn bloody for their wool.

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LEFT: Valery Rizzo

RIGHT: Woocoa

Sheep, Dead, Wool, Bleeding, Mailing Forever 21 Their Hair

Twitter Sides With PETA, Re-Uploads Canada Goose Parody Video

PETA’s parody video urges shoppers not to be swayed by Canada Goose’s deceptive storytelling and to remember who wool comes from.

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Live Exporter Suspended After Cruelty Exposed

Australia’s biggest sheep exporter is currently banned from loading any sheep on to ships.

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Personal Care & Fashion

So Many Brands Have Banned Mohair—ASOS Is Taking Things a Step Further

Following a PETA video exposé of the mohair industry, the online retailer announced that it will strengthen its overall animal-welfare policy.

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PETA’s Kitten Squad Is the First Advocacy Game on Nintendo Switch

Assemble your squad and send animal-abusing robots into oblivion. Nintendo Switch has released Kitten Squad with a new co-op mode—and it’s all free!

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Personal Care & Fashion

MUST-SEE: 9 Reasons Why All Your Favorite Brands Are Banning Mohair

To understand why so many brands—including Anthropologie and Vince—are nixing mohair, you have to watch this footage.

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Charges Filed Against Those Who Threw, Cut, Killed Goats for Mohair

An eyewitness in South Africa—the world’s top mohair producer—found that workers struck, mutilated, and decapitated terrified goats. Help these gentle animals today!

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february peta protests social crop featured

PETA’s February Was Proof That Love (for Animals) Is a Battlefield

Valentine’s Day wasn’t all hearts and smiles. PETA spiced things up with some “tough love” for animal abusers around the world in February.

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Joaquin Phoenix Ad Set to Make a Bang at New York Fashion Week

PETA has placed a massive billboard featuring Joaquin Phoenix in Greenwich Village, just around the corner from where the shows will take place.

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PETA Protesters Captivate Countless Passersby Around the World (Photos)

December’s demonstrations pulled out all the stops. See why most onlookers couldn’t help but stop and stare.

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Photos: Across the U.S., Animal Rights Messages Light Up the Sky

Sometimes people just need a little help to see the light.

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PETA’s SEVENTH Wool Exposé: Sheep Still Hit, Kicked, Cut, Thrown

PETA’s latest exposé reveals that Australian shearers are still punching sheep, cutting them up, and shoving them into chutes like garbage.

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#TBT Video: Joe Rogan Talks PETA Wool Investigations

Never one to hold back, Joe Rogan thrills us all with his conversation with “Cowspiracy” filmmakers. See what he had to say about a PETA video.

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Patagonia’s ‘Sustainable Wool’ Supplier Exposed: Lambs Skinned Alive, Throats Slit, Tails Cut Off

Eyewitness video shows workers plunging knives into the throats of conscious lambs and starting to skin them while they’re still alive and moving.

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Sheep gather and look at camera in field

Sickening ‘Sperminator’ Machine Used to Rape Sheep Infuriates the Internet

The organization that shared the disturbing video promoting the use of the device has deleted its Facebook page.

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Category: Wool