Limited Brands Pedges No Cruelly Obtained Australian Wool

April 2005 Columbus-based retail giant, Limited Brands, which operates more than 3,775 stores under The Limited, Express, Henri Bendel, Victoria’s Secret and other major names, has shunned cruelly obtained Australian merino wool. After PETA showed Limited Brand’s vice president of external communications, Anthony Hebron, video footage of Australian lambs being partially skinned alive during a procedure … Read more »

Timberland Announces That It Will No Longer Buy Cruelly Obtained Australian Wool

April 2005 After reviewing video footage showing the stunningly cruel treatment of sheep at the hands of the Australian wool industry, Stratham-based retailer Timberland has told PETA that it “will not knowingly sell products which contain Australian merino wool until the practice of mulesing and live exports stop.” Timberland is a $152 million company with 200 … Read more »

Ann Taylor Drops Fur for Good

January 2005 After PETA was alerted to fur-trimmed items for sale in Ann Taylor stores, we fired off a letter to the company explaining why fur is cruel and asking that it pledge not to sell fur in the future. In a wonderful victory for animals, Ann Taylor has decided to eliminate all its fur products … Read more »

Top Indian Fashion Designers Boycott Australian Wool

January 2005 Indian fashion designers Hemant Trevedi, Wendell Rodericks, Rohit Bal, Rajesh Pratap Singh, Ashley Rebello, and Anita Dongre have submitted signed statements to People for the Ethical Treatment of Animals (PETA) India, pledging not to use Australian merino wool until live exports and mulesing mutilations end. Jatin Kochar has also informed PETA India that he … Read more »

George Joins PETA’s Boycott of Cruel Australian Wool

January 2005 After reviewing correspondence and video footage from PETA showing the cruel treatment of lambs and sheep by the Australian wool industry, George – the U.K-based clothing brand that has taken the fashion world by storm – has taken pains to track the sources of its wool and has now given assurances that the company … Read more »

J.Crew Cans Fur

January 2005 PETA and peta2 supporters waged a vigorous campaign against retailer J.Crew, capturing headlines and attention throughout the nation to demand that the chain stop selling fur clothing, fur trim, and other fur items. The pressure paid off, and after only 11 weeks, J.Crew confirmed that it would no longer sell any fur. With this … Read more »

Olan Mills Pulls Fur Props Forever!

January 2005 After we learned that Olan Mills was using photo props made of rabbit fur in its portrait studios, we fired off a letter to CEO Robert McDowell, asking him to remove all fur and pledge to keep Olan Mills fur-free. On December 14, 2005, PETA received a reply from Olan Mills stating that the … Read more »

Gadzooks Goes Fur-Free

January 2005   Youth fashion retailer Gadzooks underwent more than a name change when it merged with fellow retailer Forever 21. Now called Gadzooks 21, all 150 of the chain’s stores in 36 states rid their racks of fur items in accordance with Forever 21’s no-fur policy. Forever 21 took the fur-free pledge after peta2 launched … Read more »

Pakistan and India Go to Bat Against Australia Over Cruelty to Animals

January 2005 Pakistan and India have set aside their differences and come to an agreement: that cruelty to Australian animals for wool must not be tolerated. Bonanza Garment Industries, one of Pakistan’s largest garment-manufacturing companies, and India’s Mohini Exports have both informed People for the Ethical Treatment of Animals (PETA) that they will refuse to use … Read more »

New Look Rejects Australian Wool

October 2004 After reviewing video footage from PETA showing the cruel treatment of lambs and sheep at the hands of the Australian wool industry, prestigious retailer New Look, a $1 billion company based in London, has said that it will now refuse to purchase Australian wool from producers who practice mulesing and send sheep overseas on … Read more »

Abercrombie & Fitch Pledges Not to Use Australian Merino Wool Until Mulesing and Live Exports End

October 2004 American retail giant Abercrombie & Fitch has set a new standard for clothing companies by pledging not to use Australian wool in any of its garments until both mulesing and live exports are stopped. Abercrombie & Fitch hopes to set a precedent in the world that other retailers can follow to help end the … Read more »

Retailer Drops Fur, Now

October 2004 After PETA was alerted to a fur-trimmed item for sale in women’s retailer Junonia’s online catalog, junonia.com, we fired off a letter to Anne Kelly, the company’s president, explaining why fur is cruel and asking that she  permanently remove all items containing fur from the catalog. PETA received a quick response from Kelly, saying … Read more »

Worldwide Fashion Distributor Says “No” to Fur

October 2004 In a stunning victory for animals, the Inditex Group has decided to eliminate all its fur products by January 1, 2005, thanks to pressure from PETA members and supporters worldwide. This massive conglomerate is one of the world’s largest fashion distributors, with eight retail divisions and more than 100 companies. “Zara,” one of its … Read more »

Forever 21 Ditches Fur Forever

January 2004 Upon learning that Forever 21 was selling clothing made of fur, peta2 threatened a boycott and called on its supporters to take action against the popular clothing chain. The response from activists was so overwhelming that Forever 21 contacted PETA to begin negotiations. The company’s senior vice president soon vowed that the company would … Read more »

PETA Deals a Blow to the Indian Leather Business

October 2002 PETA convinced about 40 companies, including Adidas-Salamon, Kenneth Cole, Gucci, Gap Inc., Nike, and Reebok, to refuse to use Indian leather in their products after our investigators uncovered horrific abuses during the illegal transport of cows to slaughter. After viewing the footage, the CEO of Florsheim said, “We found the treatment of animals, as … Read more »

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