Victories: Animals in Entertainment

June 2011  After the death of an elephant keeper at the Knoxville Zoo, where employees were put in danger by the zoo’s continuing practice of free contact, PETA and other animal rights groups sent complaints to the Tennessee Occupational Safety and Health Administration (TOSHA). TOSHA cited and fined the zoo.

PETA convinced yet another ad agency to sign the Great Ape Humane Pledge!

Up-and-coming advertising agency Barton F. Graf 9000 pledged never again to feature great apes in its advertisements.

BBH, a top 75 ad agency in the U.S., signed PETA’s Great Ape Humane Pledge.

Thanks to PETA’s persistent efforts, 180LA is now part of a collection of companies and ad agencies that have vowed to sign the Great Ape Humane Pledge.

Following a meeting with PETA, HOPSports agreed to end its partnership with Ringling Bros. and Barnum & Bailey circus.

Capital One removes its chimpanzee ad and agrees to never again use non-human primates.

GSD&M Idea City expands its Great Ape Humane Pledge to include all non-human primates.

When Samsonite released an ad featuring bullfighting images, PETA contacted the company, which kindly agreed to include a disclaimer stating that it does not condone bullfighting.

When approached by PETA, Heartland Payment Systems not only agreed to pull its new chimpanzee commercial but also pledged never to feature great apes in any of its future ads.

PETA convinced McCann Erickson, the largest ad agency in the U.S., to sign the Great Ape Humane Pledge on behalf of its offices worldwide, vowing never to use great apes in advertising again!

After being approached by PETA, Leo Burnett North America, the eighth largest ad agency in the U.S., signed our Great Ape Humane Pledge.

October 2010  Thanks to PETA’s hard work and determination, Pfizer’s Robitussin ad featuring an orangutan “actor” was replaced with a new one featuring a computer-generated ape. The company also pledged never to feature primates in any of its future ad campaigns!

September 2010  PETA convinced JWT—the 10th largest ad agency in the world and the third largest in the U.S.—to vow never to use great apes in its advertising again.

Thanks to PETA’s hard work and persistence, yet another ad agency signed the Great Ape Humane Pledge.