Will Sexy ‘Go Vegan’ Ads Make a Splash in City Pool?

Amid reports that Youngstown may not be able to open its Northside Swimming Pool this summer because of a lack of lifeguards—possibly as a result of the high costs of certification classes—PETA sent a letter to Mayor John McNally offering to contribute $1,000 for training classes for lifeguard applicants if the city agrees to display PETA’s pro-vegan ad at the pool.

The eye-catching ad shows a bikini-clad beauty near the water  and proclaims, “Dive Into a Vegan Lifestyle This Summer.” PETA has also offered to dispatch its “Lettuce Ladies” to deliver vegan ice cream to the lifeguards to sweeten—and cool down—their workdays.

“Vegan meals are a fantastic way to save animals’ lives; reduce our risk of suffering from obesity, heart disease, cancer, and diabetes; and help swimmers get that sought-after bikini body,” says PETA Executive Vice President Tracy Reiman. “PETA’s cheeky ad could help keep Northside Swimming Pool full of trained lifeguards—and families full of delicious plant-based fare—all summer long.”