IMPORTANT: Thanks for Your Interest in PETA’s Tofu Beauty Products, but …
Yes, it’s an April Fools’ Day joke! 🙃
Our tofu beauty product lineup may be a prank, but the ways animals are abused for the cosmetics industry are no joke. Mice, rabbits, dogs, and others who are experimented on for archaic cosmetics tests need our help. So do animals like bees and sheep (who wag their tails when they’re petted, just as “man’s best friend” does) who are exploited for ingredients used in many cosmetics and personal-care products.
Be a kind consumer!
Make sure your beauty routine doesn’t contribute to ugly cruelty: PETA’s Beauty Without Bunnies database is the ultimate tool for compassionate consumers—use it to discover which companies don’t test on animals, including Dove, e.l.f., Herbal Essences, Dr. Bronner’s, and Aveda. It’s a snap to find humane toothpaste, moisturizer, shampoo, conditioner, and more—although they may not be made from tofu!
Still looking for a tofu fix? The PETA Shop has you covered with our Truly Tasteful Tofu Collection, including the aforementioned tofu candle and air freshener as well as a “Powered by Tofu” T-shirt and an entire calendar dedicated to the OG vegan fridge staple. Plus, the profits from your purchases will go directly toward supporting PETA’s vital work for animals—talk about a tofurific purchase.