Victory! T. Hasegawa Co. Ends Deadly Animal Tests After PETA Appeal

Just weeks after PETA urged T. Hasegawa Co.—a multi-million dollar top 10 leader in the global flavor and fragrance industry—to stop starving, mutilating, and tormenting mice in cruel experiments in order to make various questionable health claims about its products, the Tokyo-based company has pledged to ban all such tests on animals.

PETA found that experiments conducted by T.Hasegawa Co. included cutting off mice’s olfactory nerves, starving the animals, feeding the mice a mixture of amino acids similar to dried bonito broth, and forcing them to perform confusing and stress-inducing behavioral tests.

In a letter to the company, PETA pointed out that since all the experiments on animals involved common food ingredients with no toxicity concerns, studies could have been safely conducted using human beings—and in fact, such studies have already been conducted and published. Along with being irrelevant to human health, these cruel experiments are not required by law.

T. Hasegawa Co. did the right thing— now other companies should follow its lead.

PETA is calling on other companies that still mutilate and torment animals to embrace modern, animal-free research methods that will provide human-relevant data. T.Hasegawa Co. joins a growing list of top food companies—including General Mills, House Foods, Barilla, Kikkoman, Yakult Honsha, The Coca-Cola Company, PepsiCo, Lipton, ITO En, Ocean Spray, Welch’s, and POM Wonderful—that have worked with PETA to end animal tests.

What You Can Do

A laboratory is no place for any animal. Click the button below to tell the National Institutes of Health to stop funding cruel experiments on mice and to redirect that money toward the development of superior, non-animal testing methods.