See How PETA Is Trolling a Chicken Shack

Spring is in the air and a flock of PETA spring chickens are ready to turn up the heat on people who are still serving up their family members on plates. This cute fellow is launching our “spring chicken offensive” on a massive sign next to well-known repeat offender Harold’s Chicken Shack in Chicago’s Wicker Park neighborhood.

The rooster seems to be asking “Are you serious?” in the direction of Harold’s cocky logo of a cleaver-wielding man chasing down a chicken.

“PETA’s chicken wants people to consider that chickens are individuals who can no more be reduced to a combination of thighs, breasts, and gizzards than we or our beloved dogs can,” says PETA President Ingrid Newkirk. “This spring chicken offensive is actually inoffensive and a reminder that, like humans, chickens are made of flesh and blood, feel pain and fear, and value their own lives.”

Chickens killed for their flesh are crammed by the tens of thousands into filthy sheds and bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. At the slaughterhouse, their throats are often cut while they’re still conscious, and many are scalded to death in defeathering tanks.