Take a ‘Tint’! PETA U.K. Urges Farrow & Ball to Ditch ‘Dead Salmon,’ ‘Tallow,’ and Other Anti-Animal Paint Names
British paint manufacturer Farrow & Ball is known for crafting eccentric pigment names, but its use of colorful language isn’t always so coy. Some of the company’s color labels—like Dead Salmon, Tallow, Au Lait, Smoked Trout, and Potted Shrimp—are just plain speciesist. No shade, but it seems like Farrow & Ball is fishing for attention with these anti-animal names—and it’s time to go back to the drawing board.
Take a Tint! Cruelty Isn’t Creative
PETA U.K. sent a letter to Farrow & Ball’s color curator urging her to use only animal-friendly terms that don’t promote suffering:
“Renaming animal product–monikered paints would be a fun way to appeal to more conscious consumers. Dead Salmon could become Magic Mushroom, Au Lait could become Lait de Coco, and Potted Shrimp—well, you’re the expert, but you get the idea!”
PETA U.K. Vice President of Corporate Projects Yvonne Taylor
Many great artists understand that the intricate, multifaceted lives of our fellow animals can be a boundless source of inspiration. Some species of fish tend to their gardens, whereas others sing or create artworks to impress potential partners. Cows form long-term friendships within their herds and mourn for their lost loved ones.
Every animal is an individual who can feel pain and fear. Fish endure likely agonizing deaths when massive nets tear them from their ocean homes, often crushing them or causing them to suffocate. Protective mother cows may cry out for days when dairy farms take their precious babies from them shortly after birth.
As PETA U.K. noted, a compassionate change in tone would be a savvy move for Farrow & Ball. By some estimates, going vegan can reduce an individual’s carbon footprint by up to 73%. Sending a vegan-friendly message would show thoughtful consumers that the company is as committed to sustainability as it claims to be.
Paint a Picture of Kindness—Go Vegan
You can show respect and empathy to our fellow animals by not eating them, wearing them, or buying products that were tested on them. Order PETA’s free vegan starter kit to make the compassionate switch today:
