PETA Europe ‘Celebrates’ Selfridges’ 100th

We can never resist a good birthday party … and neither can our friends over at PETA Europe! Yesterday, Selfridges—a European department store that continues selling foie gras despite public outcry—celebrated its 100th birthday, and PETA Europe, along with former Miss UK (and current vegetarian) Brooke Johnston, joined the party by unveiling Brooke’s new “Selfridges: Force-Feeding Is Cruel” billboard.

PETA Europe’s touring billboard is slated to make the rounds of Selfridges stores across the UK this summer.

Brooke was on hand for a force-feeding protest too.

Happy birthday, Selfridges! While your employees were inside gorging on birthday cake, somewhere ducks were being force-fed until their internal organs ruptured.

Written by Shawna Flavell