Nobody ‘Likes’ ‘We ♥ Wool’

There’s nothing chic about mutilating sheep, and the Australian wool industry’s efforts to make the sweater set appeal to the younger set via its Facebook page have hit a snag. After PETA asked its supporters to post photos from our “We ♥ Sheep” album, which show the unlovely cruelty behind the wool industry’s “We ♥ Wool” page, the page was shut down!

The wool industry is notorious for mutilating millions of gentle lambs every year with “mulesing,” a crude and cruel attempt to prevent a maggot infestation known as “flystrike.” Farmers cut huge chunks of flesh—not just skin—from lambs’ backsides, usually with little or no pain relief. In agony, the mulesed lambs scuttle sideways like crabs, and the deep wounds can take weeks to heal, often becoming infected before they do.

You can help save sheep’s skin—and get under the wool industry’s skin—by shopping for cruelty-free clothing

Written by Heather Faraid Drennan