Warmhearted Bear Speaks Up for Cold Dogs

As temperatures across the nation start to plummet, we’re releasing our new “Cold Dog” public service announcement (PSA) starring Chicago Bears linebacker Lance Briggs and his very dapper canine friend, 99.

There’s no question that dogs who are stuck on chains or in backyard pens suffer from isolation, boredom, and loneliness year-round, but winter’s snow, ice, and frigid temperatures pile even more anguish onto their bleak existences—and put them in danger as well.

Why is Lance inspired to draw attention to the plight of neglected dogs? In PETA’s exclusive interview, he says, “One of the responsibilities, I believe, for not only football players but celebrities alike is to be able to give back … to not only to where you come from but to those that you love, you know, and animals are a big part of that.”

Can the animals count on you to give back too? Honor the animals who have given you so much love by asking your local television station to air PETA’s new ad—it might very well inspire others in your area to rescue dogs from the bitter cold. And be sure to check out Lance’s print ad and share his new “Cold Dog” PSA with your friends and neighbors.

Comment below by December 30 and tell us how you’re going to be a dog’s biggest defender and win a synthetic football autographed by Lance. Winner will be chosen January 3. Be sure to read our privacy policy and terms and conditions, as you’re agreeing to both by commenting. No purchase necessary. Void where prohibited by law. Good luck!

Written by Karin Bennett